We met up a couple weeks later and Sam had this big book of images he pulled for reference. He nailed it right away. Then we all sat in the control room and talked about the videos. I felt the hairs stand up on the back of my neck as he talked. I watched everyone in the band become fired up and excited.

The Black Parade was coming to life. It was magical.

He wanted to shoot the videos back to back, to use the resources we would build and not let anything go to waste because it was going to be the biggest video we ever made. It was going to be epic and he wanted them to connect.

We played Sam the song we would be doing the second video for, and there was an immediate reaction as he stood right up. You could literally hear the pistons firing in his head. We asked ‘What do you think?’ He was silent.

With his back facing us, still staring at the blaring speakers he turned slowly and said, ‘WE’RE GOING TO BURN THE FUCKER DOWN.’